About HD Brows
Founded in 2008, HD Brows is the original brow brand. Our view is that brows are as unique as fingerprints, so our stylists work to create a look that is totally bespoke to each and every client.
THE ORIGINAL EXPERTS IN BROWS
It all began with our signature brow treatment. For the last 10 years, thousands of stylists have trained with us and joined our quest for bespoke brows for all. Our passion for brows helped us to transform the salon brow industry, so it’s no wonder that we became the UK’s no 1 salon brow brand. But we didn’t stop there.
HELPING YOU MASTER THE ART OF BROWS
We developed advanced training courses with brand new brow treatments, to allow our stylists to establish careers as brow experts and cater to every client’s needs. We’ve also got a range of brow products in a variety of shades, formulas and textures to ensure we have a solution to every eyebrow dilemma.
MORE THAN JUST BROWS
Did you know that we’re not just experts in all things eyebrows? We’ve taken our totally bespoke view on brows and translated it to make up training that’s open to everyone. In 2014, we also expanded our make up line with a range of easy-to-use products for the face, eyes and lips.
All of our treatments and products have been designed to help you express your style and individuality. Recently, we took this one step further with a campaign to spread self-love and positivity.
Love Yourself. More celebrates beauty in all its forms, which is why we vowed not to retouch any of the images from our campaign photoshoot. As well as that, we’ve encouraged everyone to get involved by submitting their own photos. Find out how you can join the #HDSelfLoveClub.
MEET THE BOSS: KAREN BETTS
We’re incredibly proud to be headed up by beauty industry expert and ultimate girl boss, Karen Betts. Karen began her career as a hairdresser, where she learnt just how important bespoke colour, shapes and styles are to create the perfect look for every client.
Karen’s journey into brows began over 20 years ago at her small Yorkshire salon where she rented out a room to a tattoo artist. At the time, one of her close friends was diagnosed with breast cancer and underwent chemotherapy and a double mastectomy. After seeing how this affected her friend’s confidence, Karen got the tattoo machine and recreated her brows and areola. Feeling inspired, she flew over to the US in the 1990s where she trained in permanent cosmetics.
Now, as well as being a pioneer of the permanent cosmetics industry and running three busy clinics across the UK, Karen also heads up a beauty empire that works to give everyone the gift of confidence. Not only is she the CEO of HD Brows, K.B Pro and Karen Betts Professional, she’s also a director and co-founder of Nouveau Lashes.
“To me, there is nothing more rewarding than seeing the impact my treatments have on somebody’s whole life.” Karen x