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About HD Brows

Founded in 2008, HD Brows is the original brow brand. Our view is that brows are as unique as fingerprints, so our stylists work to create a look that is totally bespoke to each and every client.

The original Brow experts


It all began with our signature brow treatment. For the last 10 years, thousands of stylists have trained with us and joined our quest for bespoke brows for all. Our passion for brows helped us to transform the salon brow industry, so it’s no wonder that we became the UK’s no 1 salon brow brand. But we didn’t stop there.

Master the art of the brows


We’ve developed our training to ensure it’s accessible and open to everyone. We’re passionate about helping you turn your passion for brows into your paycheck, which is why we offer so much more than just beauty training courses. We help you to establish a career and become a #BrowBoss.

Love Yourself More campaign image

Our Ethos

All of our treatments and products have been designed to help you express your style and individuality. Recently, we took this one step further with a campaign to spread self-love and positivity.

Love Yourself. More celebrates beauty in all its forms, which is why we vowed not to retouch any of the images from our campaign photoshoot. As well as that, we’ve encouraged everyone to get involved by submitting their own photos. Find out how you can join the #HDSelfLoveClub.

HD Brows Managing director Karen Betts


We’re incredibly proud to be headed up by beauty industry expert and ultimate girl boss, Karen Betts. Karen began her career as a hairdresser, where she learnt just how important bespoke colour, shapes and styles are to create the perfect look for every client.

Karen’s journey into brows began over 20 years ago at her small Yorkshire salon where she rented out a room to a tattoo artist. At the time, one of her close friends was diagnosed with breast cancer and underwent chemotherapy and a double mastectomy. After seeing how this affected her friend’s confidence, Karen got the tattoo machine and recreated her brows and areola. Feeling inspired, she flew over to the US in the 1990s where she trained in permanent cosmetics.

Now, as well as being a pioneer of the permanent cosmetics industry and running three busy clinics across the UK, Karen also heads up a beauty empire that works to give everyone the gift of confidence. Not only is she the CEO of HD Brows, K.B Pro and Karen Betts Professional, she’s also a director and co-founder of Nouveau Lashes.

“To me, there is nothing more rewarding than seeing the impact my treatments have on somebody’s whole life.” Karen x