Whether you’re just starting out or are an experienced Stylist looking to expand your business, knowing where to begin with getting new clients can be tricky. In fact, it’s something we see asked on the collective quite regularly. To give you some inspiration, here are 10 top tips on how you can grow your client base.
1. Brush up your brow knowledge
We know that you’re experts in the HD treatment and products, so make sure your clients know this too! Let them know why you’re doing each treatment stage, show them results and recommend brow retail products that suit their needs. This will make new clients feel comfortable, reassured and likely to recommend you to their friends.
2. Talk to your clients
When you’re doing brows every day, it can be easy to forget that your clients may not understand some of the more specific treatment terms. As much as you want your clients to feel like you are professional you also don’t want to isolate them. Be sure to explain the treatment to new clients in words that they would use too.
3. Create a website
Although lots of people are now using social media to seek out salons, don’t forget that people use Google too! Setting up a website is a great way to grab the attention of clients using search engines. It doesn’t have to be a complicated or expensive venture either. Try out websites such as Wix to build your own professional looking website free of charge.
Top tip: why not include a before & after gallery to show off your work to those who are not on Facebook or Instagram.
4. Be a myth buster
When talking to potential new clients, how many times do they say things that you know are just not true. We’ve all heard “HD Brows will be too dark for me” or “you shouldn’t remove hair from the top of the brow” at some point in our careers. Use your social media accounts to bust these common myths. Not only does it help educate your clients on what they can expect from the treatment (and why it will work for them), but it shows you as a professional who knows their stuff!
5. Understand keywords… and use them
Keywords is something that can seem like complex marketing jargon, but it’s actually really simple. It’s all about finding out the words that clients will use to be searching for you and using them to make sure they find you. For example, if you are based in Leeds use #HDBrowsLeeds on your Instagram posts.
6. Photography is key
Ever created a beautiful pair of brows but the Instagram photo just doesn’t do it justice? Your social media pages are your portfolio to bring in new clients, so make sure you give your work the photography it deserves. It’s not about using a fancy camera or equipment; all you need is your phone and a ring light. Be sure to watch our video for advice on taking great photos of brows.
7. Share before & afters
Regularly share your before and after photos so clients can see all the amazing work you do every day. Combine your great photography with keywords to attract new clients on the search for a new brow Stylist.
8. Encourage reviews
If your clients are always singing your praises, encourage them to leave a review on your Facebook page or website. Reviews and recommendations play such an important part in the decision of choosing which salon to go to and build a level of trust before the client has even sat in your brow chair.
9. Stay ahead of the game
With brow trends, looks and products constantly evolving, it’s important you stay ahead of the game so you can offer your clients what they want. Attending advanced training, refreshers or even just researching the next big trend will ensure you’ll never be left confused by a client’s requested brow look.
10. Put the client first
As well as your amazing work, you also need to offer an experience your clients will not forget. We’re sure you do anyway, but remember to always remain friendly, professional and make your clients feel special.
If you have any tips for getting new clients, be sure to share them on the Facebook Collective and share them with your fellow Stylists.