Since the UK government announced that we must now stay indoors except for essential journeys, it has left lots of us worried about what this means. For those in the beauty therapy and salon industries, it is particularly challenging and we strongly recommend checking out the government help that is available for your business. However, we’ve also come up with a few small ideas to help support your salon business through these uncertain times.
Make the most of retail
You may not be able to offer treatments, but you can still keep some revenue coming in through retail sales. Film some quick tutorials and top tip videos to share on your social media so your clients can maintain that fresh brow feeling at home. Taking orders via DM, payments via PayPal and posting them out to clients makes it super easy if you don’t have a website and means there’s no social contact.
Grow your social media
Social media is your most valuable marketing resource but we all know that it does take a lot of work. Why not use this as an opportunity to grow your followers and, hopefully, your client base when you’re able to get back to work? “I recommend trying a combination of things, and you’ll soon see your followers grow: start following other accounts, engage with their content and switch up your hashtags,” says our Social Media Executive, Mary. You can read more of Mary’s top social media tips for salons here.
Refresh your brow skills
We understand that having a break from brows could leave you feeling a little rusty. Be sure to keep it up by practising at home. Even if your household members don’t actually want their brows doing, you can pretend to tint and wax with moisturiser – a great tip if you’re still new and getting to grips with eyebrow treatments. For HD Brows stylists, keep your eyes peeled on the Instagram Collective for refresher content coming soon.
Educate your clients
Ok, who’s dreading the tweezing that clients will be up to while they’re at home? Educate your clients on how to keep their brows in check without overplucking through helpful tutorials. Not only will your clients be super grateful, it’s the kind of content that will really help to grow your social media platforms and bring in new followers.
Time for treatment add ons
Treatments may not be going ahead, but you can still retail the treatment add ons that help your clients work towards their brow goals. The Re-Growth Minimiser is ideal for clients who want to keep their brows in check. For those clients working towards fuller brows, this is the perfect opportunity to grow out those arches and use the Brow Maximiser helps to accelerate this.
What are you doing to help your beauty business through these challenging times? Share your top tips in the comments below.
Despite the uncertain and challenging times we’re facing, Team HD are committed to delivering the content you love. We’re here to entertain, inform and support all of our brow bosses, so if there’s anything you’d like to see, please contact us on Instagram @hdbrowsofficial. Stay safe, stay at home if you can and take care.
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Why Retailing is Crucial to Your Salon
One element of your business that you can make stress free is retail. Retail will never call in sick, desert you for another salon or cancel an appointment. Retail can be the constant that takes your salon business from breaking even to making a profit.