Best Brow Products of 2020

17th Apr 2020 | By Laura McC

From pencils to powders to pomades and everything in between, finding the right product for you can be a minefield, not only that, once you’ve decided which product type is best for you, there’s no end of products on the market to choose from, which can be overwhelming – where do you start!?


Team HD have joined forces to put together our top 10 list of our all time favourite brow products EVER. You’re thinking, hey but you work for HD Brows you’re going to be biased. You’re right, we are, our products are AMAZING 😉 but don’t worry, we’ve included some HD Brows and some non HD Brows products to help you reach your #BrowGoals.

HD Brows Browtec

We couldn’t do a blog about the best ever brow products and not include the Browtec. What’s so good about it you ask? It’s fool-proof. It’s really hard to go wrong with this pencil, you can outline, fill, draw hair strokes and it even has a spoolie brush on one end so you can brush your brows into shape too. It doesn’t get much better than this one & it comes in 6 shades from a light ashey tone to deep black.

Fenty Beauty Brow MVP Ultra Fine Brow Pencil And Styler

What’s so great about this product? Well it comes in 14 shades to start with so no matter your hair, brow & skin tone, Fenty have you covered. We’ve all had moments where we’ve gone a little too heavy with the brow pencil (if you haven’t, you’re lying!) – with it’s unique paddle brush, you can sweep through the brows to blend any harsh lines out with ease.

HD Brows Pro Pencil

Not the easiest pencil to get the hang of, but DEFINITELY one of the best. This innovative pencil is the ONLY product you need to create super-fine & super-natural looking hair strokes. So if you want instantly fuller looking brows instantly, the Pro Pencil is the product for you. Watch a video on how to sharpen the HD Brows Pro Pencil with the Pro Shaper here.

Stila Stay All Day Waterproof Brow Colour

Another product that recreates the look of hair strokes but this differs to the Pro Pencil as this has more of a liquid finish. Again not the easiest to master, but once you’ve practised your brow flicking motion to apply the strokes lightly, you’ll be a hair stroke master. This pencil is available in 5 shades and is waterproof, so perfect to keep those brows looking full in the heat!

HD Brows Brow Crème 

Most people think a creme or pomade has to create a super-strong #PowerBrow (& they’d be right) but, the HD Brows budge-proof Brow Crème is SO buildable, you can work it up to the finish you prefer. We’ve all had brow pomades that dry out too quickly, but this product is covered with a catch net to avoid the drying out process. The net allows you to avoid wastage by not picking up too much product with your brush.

West Barn Co Soap Brows 

Not a brand many have heard of, but everyone has heard of their cult brow product, Soap Brows. This brow grooming kit comes complete with super cute compact tin and brow spoolie brush. This product hit instagram by storm, breaking the internet with it being the no.1 go-to for many make up artists looking to create a slicked fluffy brow look. Use with the West Barn Co Prep & Hydrate Mist to get the very best results.

HD Brows Brow Colourfix

Are you slightly overdue for your brow appointment and your brow colour is looking a little more dull than deep & defined? We feel you. The Brow Colourfix is the perfect product to brush on to your brows to instantly get that freshly tinted feeling, and with 6 shades, there’s sure to be one to suit you. It’s the perfect product to create a #BrushedUpBrow look with just a few easy swipes! And with each bottle holding 7ml, it’s sure to last.

Glossier Boy Brow

One of our favourite brands <3. It’s the brow product greatly loved by the internet, and rightly so! This brow gel again creates a #BrushedUpBrow look (or #BoyBrow) should we say.) The applicator is super small so it’s super easy to ensure you’re coating each and every hair. This product is 3.12ml so also the perfect size for your make up bag or to take away with you on holiday.

Anastasia Beverley Hills DipBrow

We couldn’t not feature the brow queen Anastasia herself! The original brow pomade, DipBrow is a favourite for many of those wanting a strong (and long-lasting) glam brow look. The pomades are super pigmented, smudge-proof and have a great shade variation with 11 to choose from. If you want a strong brow look that lasts the test of time, heat, sweat, endurance etc. this should be your product of choice.

Anastasia Beverley Hills Brow Powder Duo

Another one from Anastasia, the Brow Powder Duo. Complete with two brow shades so you can mix and match, custom-blend or even create an ombre brow look. If a soft natural brow is your chosen finish, a powder might be the product for you.

Written By: Laura McC

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