We’ve been lucky with the weather this year, but unfortunately summer is now coming to a close. Before we know it, those long, dark nights are going to be creeping in. What better way to perk up your clients and make them feel special with an in-salon event?

Here at HD Brows, we are loving sharing our secrets and making clients feel special by helping them achieve their brow goals, whatever they may be. That’s why we’ve recently launched the Find Your Brow Finish campaign. It’s all about helping your clients find the perfect brow finish to suit their tones and their style. After all, there’s a product in our award-winning brow retail range to suit all looks.

Finding the perfect brow product and shape can transform a clients face. The right brow should enhance their features and give a more youthful appearance. It all sounds great, but with so many products out there it can be hard for you clients to know where to begin. That’s where you come in as the brow experts! We want you to host your own Find Your Brow Finish event in salon to help your clients meet their match (and boost your retail sales too).

Here are our tops tips for running a successful event.

Create the right atmosphere

Get a buzz going so that your clients feel special and pampered. Don’t forget to make sure your stylists are on top form and sporting fresh brows using their favourite finishing product. Keep your clients engaged and ensure they feel relaxed and welcome.

Invite clients to try and play

We’re sure that your clients love make up, so no doubt they will be itching to touch and feel the products. Make sure your retail environment looks client friendly with samples ready to use. Create a fabulous display with our Find Your Brow Finish marketing materials to get clients talking and ready to find their finish.

Don’t forget, you can currently receive our promo pack FREE when you spend over £75 on brow retail products. Hurry though, these are only available while stocks last.

Struggling for space to display your retail range? Why not try our popular Brow Counter Top Unit? These super popular sell-outs recently came back into stock. Featuring space to house testers for our full brow retail range, it allows you to have them out on display for clients to try without taking up vital floor space in your salon.

Maximise social media

Don’t just see this event as a chance to sell products to existing HD Brows clients. Use it as an opportunity to bring in new brow clients! There’s loads of Find Your Brow Finish social media assets over on the marketing hub for you to download and get sharing.

Our exclusive Find Your Brow Finish Brow Frames are a brilliant way to take some fun pics of your clients’ finished looks. They can then be uploaded on to your social media page to show off all your hard work and attract new customers to the salon too.

Everyone loves a freebie

Entice your clients to your night with a little something for them. This could be a voucher off retail products or their next brow treatment. If you don’t feel like you can give away vouchers, how about a prize draw to win a HD Brows goodie bag with the brow products needed to create their perfect finish? Get imaginative think of something you know your clients won’t be able to resist.

Don’t forget to share your events with us over on the Collective. We’d love to see how your evening goes!