OUT OF DATE MAKE UP – THE FACTS

18th Apr 2016 | By

Make up hoarding – we all do it! Pretty packaging and make up favourites have us holding onto products for months, even years as the zip of our make up bag struggles more and more to contain its contents. Unlike food, make up isn’t required to have an expiration date, however, they do have one so it’s a good idea to keep track of when you opened them to ensure your collection stays fresh.

Here’s how long you should keep each product for:

Mascara – 4 months

Foundation – One year

Concealer – 12-18 months

Powder – 18 months

Blusher/Bronzer – 18 months

Eyeshadow – 18 months

Eyeliner – 18 months

Lip Gloss – 18 months

The best thing about throwing out old make up? You have more room to invest in some High Definition essentials! If you haven’t used our products before, here is a guide to some must-have’s to add to your basket NOW:

Bronzer – a cult favourite; our natural bronzer comes in two shades to build a perfect golden glow for any skin tone. If you haven’t tried it yet, you’re missing out.

Volumising Mascara – with the shortest life of all of your make up products, mascara is great thing to experiment with and try different brands. The duo wand on our Volumising Mascara makes an easy job of coating lashes from root to tip. It’s extremely easy to build if you desire a more dramatic lash effect without clumping.

Eye&Brow Palette – our number 1 selling product. Consisting of 2 brow shades, a highlighter, a carbon powder, a setting wax and handy duo ended brush, this versatile palette will take your eyes and brows from drab to fab in no time.

Detoxed your make up bag? It’s now time to shop, discover our full collection HERE.

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


What we also like

Ellie Pic
The Beauty Fix

Top 10 Make Up Hacks

Great make up doesn’t have to be the result of hours in front of the mirror. Speed up your morning regime and become a master of make up hacks with these MUA approved tips and tricks.

Ellie Pic
The Beauty Fix

5 Things You Need to Know About the Victoria’s Secret Fashion Show 2018

The Victoria’s Secret Fashion Show is one of the most eagerly anticipated catwalks of every year. After Paris 2016 and Shanghai 2017, the angels returned home to rock the runway in New York at Pier 94. Here’s all the highlights you need to know.

Beauty trends from Spring and Summer 2017
HD Logo
The Beauty Fix

Fashion Week Beauty Roundup: The Weird & Wonderful Brow Trends