Make up hoarding – we all do it! Pretty packaging and make up favourites have us holding onto products for months, even years as the zip of our make up bag struggles more and more to contain its contents. Unlike food, make up isn’t required to have an expiration date, however, they do have one so it’s a good idea to keep track of when you opened them to ensure your collection stays fresh.

Here’s how long you should keep each product for:

Mascara – 4 months

Foundation – One year

Concealer – 12-18 months

Powder – 18 months

Blusher/Bronzer – 18 months

Eyeshadow – 18 months

Eyeliner – 18 months

Lip Gloss – 18 months

The best thing about throwing out old make up? You have more room to invest in some High Definition essentials! If you haven’t used our products before, here is a guide to some must-have’s to add to your basket NOW:

Bronzer – a cult favourite; our natural bronzer comes in two shades to build a perfect golden glow for any skin tone. If you haven’t tried it yet, you’re missing out.

Volumising Mascara – with the shortest life of all of your make up products, mascara is great thing to experiment with and try different brands. The duo wand on our Volumising Mascara makes an easy job of coating lashes from root to tip. It’s extremely easy to build if you desire a more dramatic lash effect without clumping.

Eye&Brow Palette – our number 1 selling product. Consisting of 2 brow shades, a highlighter, a carbon powder, a setting wax and handy duo ended brush, this versatile palette will take your eyes and brows from drab to fab in no time.

Detoxed your make up bag? It’s now time to shop, discover our full collection HERE.