Fakes exist in all aspects of life, and it’s no different when it comes to HD Brows. The HD Brows treatment is the UK’s most popular salon brow treatment, so it’s no wonder certain salon’s want to pretend to offer this treatment HOWEVER, don’t be fooled, a stylist/salon can ONLY offer the HD Brows treatment if they have attended our official HD Brows training at our academies in either Leeds, Milton Keynes, Glasgow, Purley, Bristol, Liverpool or Newry. If they have not attended this training, they are not qualified to offer the HD Brows treatment and are infringing our trademarks should they use the HD Brows or High Definition name to promote and sell their salon services.

Protecting the HD Brows brand is a no.1 priority not only for us, but for our genuine HD Brows Stylists who are qualified and for you, to ensure you’re not mis-sold a treatment that is not to the HD Brows standard. So, how can you ensure you’re visiting an official HD Brows Stylist? Follow our below top tips:


  1. 1.Check if they’re listed on our Salon Finder. All official HD Brows stylists are listed here, so if someone claiming to offer HD Brows isn’t there, it’s likely they haven’t trained with us.
  2. 2.Are they using HD Brows Tints & Products? There is no such thing as a HD Brows treatment without HD Brows branded products, so if your stylist isn’t using them, the treatment you’re receiving is not HD Brows.
  3. 3.Were you given a consultation? HD Brows is a bespoke brow treatment, and we pride this treatment on being totally tailored to suit you, your look, style & personality. Many other brow treatments on the market create a ‘one shape fits all look’ using brow stencils and other generic styling tools however HD Brows Stylists have been trained to work with you to consult and create a brow that will flatter you, so if you didn’t receive a consultation, it’s likely the treatment you received was not HD Brows.
  4. 4.Did you do a patch test? You must complete a patch test before your first HD Brows treatment with a new stylist, even if you’ve had the treatment elsewhere before. You will then be required to take a patch test if you have a 6 month period where you do not come into contact with PPD. Your stylist should check through the details on your client record card every treatment to see if any changes have occurred that would require a new patch test, such as changes to medication, skincare, etc.

We have a brand protection team here at HD Brows Head Office who constantly trawls the internet to seek out HD Brows fakes and stop them from misleading customers, however, WE NEED YOUR HELP.


Think you’ve spotted a HD Brows fake? Please take a few minutes to fill out the below webform so our brand protection team can look into this as a matter of urgency.