About HD Brows

Founded in 2008, HD Brows is the original brow brand. Our view is that brows are as unique as fingerprints, so our stylists work to create a look that is totally bespoke to each and every client.

It all began with our signature HD Brows treatment. For the last 10 years, thousands of stylists have trained with us and joined our quest for bespoke brows for all. Our passion for brows helped us to transform the salon brow industry, so it’s no wonder that we became the UK’s no 1 salon brow brand. But we didn’t stop there.

Helping you become a #BrowBoss

Our mission is to empower brow bosses everywhere. We’ve developed courses to ensure you have an eyebrow solution for every client. From eyebrow lamination to microblading, we’re here to help with every step of your brow journey.

We’ve developed our training to ensure it’s accessible and open to everyone. We’re passionate about turning your passion for brows into your paycheck, which is why we offer so much more than just eyebrow training courses. We help you establish a career and become a #BrowBoss.

Your journey doesn’t end when you leave one of our training academies. We offer continued support to encourage you to be the best you can be. Not only will you have a dedicated account manager at our Leeds HQ, you’ll also gain access to our private social media groups, keeping you in daily contact with trainers and a community of brow bosses just like you.

Over 10 years of HD Brows

10,000 stylists (and counting)

8 state-of-the-art academies

Proud to be a British brand



The HD Brows products

Did you know that we’re not just experts in eyebrow treatments? We’ve taken our totally bespoke view on brows and translated it to a line of brow make up products to maintain that fresh brow feeling at home.

Our treatment ethos is to create brows totally tailored to you – not a brow stencil in sight. We take the exact same view when it comes to our make up products. One formula won’t suit every style or create every look, so we’ve developed a full eyebrow range so you can do it all. From soft and natural to a full power brow, we’ve got your perfect product match in a shade to suit you. Not sure what product to go for? We’ve got you covered with our guide to finding the perfect eyebrow product for you.

The ultimate #BrowBoss:
Karen Betts

We’re incredibly proud to be headed up by beauty industry expert and ultimate girl boss, Karen Betts. Karen began her career as a hairdresser, where she learnt just how important bespoke colour, shapes and styles are to create the perfect look for every client.

Karen’s journey into brows began over 20 years ago at her small Yorkshire salon where she rented out a room to a tattoo artist. At the time, one of her close friends was diagnosed with breast cancer and underwent chemotherapy and a double mastectomy. After seeing how this affected her friend’s confidence, Karen got the tattoo machine and recreated her brows and areola. Feeling inspired, she flew over to the US in the 1990s where she trained in permanent cosmetics.

As well as being a pioneer of the permanent cosmetics industry and running three busy clinics across the UK, Karen also heads up the Nouveau HD Beauty Group. This beauty empire, made up of HD Brows, Nouveau Lashes, K.B Pro and Nouveau Skin Therapy, delivers revolutionary beauty treatments including LVL Lashes, Eyelash Extensions, Microblading and Permanent Makeup, as well as world-class training and market leading products.

We’re not stopping there either, something Nou is coming! Sign up to be the first to know about our latest launch.

“To me, there is nothing more rewarding than seeing the impact my treatments have on somebody’s whole life.”

Karen Sign