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About HD Brows

Founded in 2008, HD Brows transformed the salon industry by introducing a new concept in brow treatment. The beauty press, celebrities and influencers – along with the rest of the UK – fell in love with the transformative results, leading HD Brows to become the UK’s no.1 salon brow treatment.
As the authority in all things brows, we’ve expanded beyond our signature, must-have treatment, bringing you the most innovative brow treatments and products. And we don’t just provide training courses, we work with you to turn your passion for brows into a career.
But we’re not just experts in brows. After launching our award-winning make up range in 2014, we expanded into Make Up Artistry training – the season’s most in demand looks taught by top MUAs.
We are immensely proud to be a successful British establishment, with all of our training, and the majority of the HD products, developed and manufactured exclusively in the UK.



Beauty industry expert, Karen Betts, is CEO and Co-Founder of HD Brows.
Beginning her career as a hairdresser, Karen soon gained an understanding of how shape and colour had the power to transform a client’s style. Inspired, she flew over to the US in the 1990s to train in permanent make up, and soon after launched her own training programme in this arena.
Karen quickly became renowned as a leading authority in her field, gaining a number of loyal clients and an international following. Today, she runs a beauty empire that includes HD Brows, Nouveau Lashes (award-winning eyelash specialists and pioneers of the LVL Lash Lift) and her own permanent make up brand, K.B Pro.
Karen has a hands-on approach to every aspect of the business, working closely with industry experts, training specialists and salon owners to deliver expert beauty education and treatments that enhance salons looking to excel in the beauty arena.