Who am I?
I have been a make up artist for over 15 years, working with many different artists in the industry. I met Nilam (HD Brows Co-founder and CEO) backstage at the X Factor 5 years ago, and it was then that my obsession with all things HD Brows was born. I went on to design and teach the HD Brows Professional Artistry Course – I love passing on creative knowledge to others.
It has always been a dream of mine to open my own boutique, and to do this with HD Brows, a brand I am incredibly passionate about, is amazing.
What does your average working day consist of?
I arrive at the Boutique first thing in the morning, where me and my team prepare for the day ahead. We have a vast variety of clients, which is something I love about Notting Hill – you can bump into an A-list actor or be welcomed by the local neighbours who have lived in the area for years! The day is then filled with all things beauty. It’s great that we can offer everything under one roof – brows, skin, nails, waxing, lashes and make up!
What is your go-to product from the HD Brows make up range?
It would have to be the Fluid Foundation. I’m always so busy, I never have much time to think about my make up. Knowing the Foundation is so long-lasting, I do not have to worry about touching it up throughout the day.
What is your favourite colour from the HD Brows Nails range?
I love natural shades, so I would have to choose the ‘Beige Nude’. My team and I also learnt how to custom blend nail colours on the HD Brows nail course and we mixed a beautiful nude colour recently- but that’s our secret at Notting Hill only!
What HD Brows treatment could you now live without?
Without a doubt, the Collagen Wave. Running a business means I get very little sleep, so having regular Collagen Wave treatments and a mild Skin Peel every now and then keeps my skin feeling and looking revived. I do not know what I would do without it… I would’ve probably ages at least 10 years by now, it’s the best innovation in the beauty world to date.
What has been your proudest moment since the opening of the Boutique?
Having influential people believe in me and break fear, which stops many of us from following our dreams, is possibly what I am most proud of. My team have been hand-picked and seeing them all grow makes me very proud.
Nails In High Definition
HD Brows Co-Founder and CEO, Nilam Holmes-Patel, wins SME Business Award!
What we also like
HD Brows Launch New Product Shades at Brow Brunch
To celebrate this, we threw an exclusive event for VIP guests in the heart of London. We invited a range of influencers, make up artists and journalists to not only try out the new shades, but also experience the HD Brows treatment.