Say hello to Nouveau Beauty: the house of professional beauty

Selection of products available from Nouveau Beauty on the brand's pattern background
23.06.24 151 view(s)

HD Brows are proud to be part of the Nouveau HD Beauty Group, a collection of brands that has revolutionised the professional beauty market over the last 30 years. From Nouveau Lashes inventing the lash lift, to K.B Pro transforming permanent makeup and, of course, HD Brows redefining brows, we have helped to lead the way on reshaping the beauty industry. 

Now, the Nouveau HD Beauty Group are once again on a mission to change the beauty industry by revolutionising the way beauty professionals can shop and learn. Products, advice and training are coming together under one virtual roof for the very first time with; the house of professional beauty. 


Nouveau Beauty is here to transform the way you shop for your business. For the first time, you can find everything you need in one place from a range of carefully selected brands you know, love and trust, as well as discovering what’s new and trending. It will help to cut down those tedious admin jobs by allowing you to place just one online order and unpack one delivery. Who doesn’t want that? 

“We really want to support, inspire and be inspired by this amazing, entrepreneurial community we’re all part of,” says Karen Betts, CEO and founder of Nouveau HD Beauty Group. 


Nouveau Beauty is more than just an online shop. Say hello to NouAcademy, your brand-new training academy where you can learn from a range of online and in person courses. From training in a whole new treatment to upskilling or attending masterclasses, it enables you to stay at the top of your game. 


If all that wasn’t enough, it’s more than just a place to shop and train. Nouveau Beauty have a vision to build a community via their social platforms, where you can share your knowledge, expertise and passion for the industry with other likeminded beauty professionals. With so many in this industry being self-employed, it’s a great way to feel like more connected. Follow them on Instagram and TikTok to join the community. 

To make shopping even easier, Nouveau Beauty has a member’s club - NouVIP (that’s Very Important Professional). It’s totally free to sign up and gives you exclusive discounts, delivery perks and even early access to brand new products. The best part? As an HD Brows Stylist, you are automatically enrolled as a NouVIP. Head to to take advantage of your NouVIP status.