The unretouched beauty campaign featuring YOU.
JOIN THE SELF-LOVE CLUB
We’re all about the belief that beauty isn’t one-size-fits-all. Say goodbye to negativity and hello to self-love by joining our club. After all, as original club member Sarai says, “it’s 2019, it’s cool to be different.” This year, we’re partnering with you to spread positivity.
It’s time to join the self-love revolution. Empower yourself & inspire others by submitting a photo and let us know what you love about yourself. We’ll create a bespoke graphic exclusively for you to share on social media so you can spread a little self-love. Share your image with the hashtag #HDSelfLoveClub for your chance to be featured on our official instagram account*.

WANNA BE A MEMBER?
Join the self-love club and you’ll be in the company of some pretty awesome people.

Loves the skin she’s in
Being mixed race, ginger with freckles is unique so I definitely get more stares and questions, which has taken some getting used to. But I have always made sure to embrace my look, never shying away from it, as I’ve grown that’s become more and more important.

Loves her Heterochromia
My favourite feature is my eyes. I have Heterochromia so I have one green eye, onebrown eye. My Mum has green eyes and my Dad has brown so I feel like I have a part of both ofthem in me… Beauty to me means being happy inside and out and not worrying about society’s opinion.

Loves that his eyebrows are sisters, not twins
My eyebrows give me confidence because I’ve learnt to embrace the fact that they’re different. For years I used to tint them to try and make them look exactly the same but now I’m just like, they’re two different colours, embrace it!

LOVES BEING A VOICE
FOR DIVERSITY
I’ve always been someone who’s passionate about diversity, but becoming a model has made me see even more why it’s so important. We all deserve to feel beautiful and confident no matter what race, size, religion, sexuality you are. That’s something I’ll always believe and makes me proud to have this job.
MEET THE MEMBERS
Want to feel inspired? Get to know each member of the #HDSelfLoveClub a little better.
